The rise of artificial intelligence (AI) has led to concerns about the future of many industries, including marketing. Some fear that AI will eventually eliminate marketing jobs, as machines become better at performing tasks that were once done by humans. However, while AI will certainly change the way that marketing is done, it is unlikely to completely eliminate marketing jobs.
The Marketing AI Institute is a leading resource for marketers looking to learn about the power of artificial intelligence in their field. Founded in 2016, the Institute offers a wealth of information and resources to help marketers stay on the cutting edge of AI-powered marketing.
For B2B marketers in particular, the Marketing AI Institute offers a number of valuable tools and resources. One of the Institute's most popular offerings is its podcast, hosted by the Marketing AI Institute Founder, Paul Roetzer and Mike Kaput and features interviews with leading experts in the field of AI and marketing. The podcast covers a wide range of topics, from the basics of AI to more advanced topics like predictive analytics and machine learning. B2B marketers can benefit from the insights shared in these interviews and use them to improve their own marketing strategies.
In addition to the podcast, the Marketing AI Institute offers a number of other useful tools and resources. These include the Marketing AI Conference, which will be held in Cleveland, OH on July 26-28. Another useful tool offered by the Marketing AI Institute is its AI Score for Marketers. This tool allows marketers to assess their own level of AI readiness and benchmark themselves against other marketers in their industry. By using this tool, B2B marketers can gain a better understanding of where they stand in terms of AI adoption and identify opportunities for improvement.
Overall, the Marketing AI Institute is an invaluable resource for B2B marketers looking to learn about the power of AI in marketing. With its podcast, vendor directory, maturity model, and other tools, the Institute provides marketers with the insights and resources they need to stay ahead of the curve in this rapidly evolving field.