Marketing Tips

Boosting laboratory equipment sales on a tight marketing budget requires a targeted approach and creative strategies. Here are some strategies to consider. read more

As a marketing professional, you may have heard of the concept of "Start with Why" popularized by Simon Sinek. But what exactly does it mean, and why is it important for your marketing strategy? read more

How successful are your marketing assets in the hands of your sales team? Are you looking to improve the performance of your marketing efforts? Aligning sales and marketing processes enhance sales productivity and increase the efficiency by 67% and effectiveness of marketing efforts. read more

Product reviews have become a key element of the buyer’s journey. When our global, purchase-ready community of scientists who are actively involved in the lab across multiple disciplines leave reviews on Labcompare, those reviews contain reliable information and a trustworthy and independent perspective on how your product works and whether it’s worth the investment. read more

A lead is someone who for some reason—any reason—is interested in what you’re selling. But not all leads are created equal, and just because a lead is “interested” doesn’t necessarily make it a lead you want. While quantity certainly matters with lead generation because you want to attract as many potential buyers as possible to your product or service, not all leads are created equal. Quality comes first—and by quality, we’re talking qualified. read more

Branding initiatives build awareness and positive associations for your company, products, and services. And while it’s true that sales teams are always clamoring for more leads, branding efforts are equally important because branding makes lead generation easier and more efficient. read more

An infographic can be an extremely powerful way to display information for your audience. When it comes to creating an infographic that is both educational and visually appealing, there are a few infographic best practices to keep in mind. Download our roadmap to review these 9 best practices. read more

Conversion is a key success metric. When you’re trying to increase the conversion rate of users on your landing page, here are 5 tips that can help. read more

Lead generation has taken on a new level of importance during these challenging times. This article provides some lead best practices that we hope will help with conversion and subsequently lead to more sales for your organization! read more

Content and content marketing are not the same. Learn how to effectively incorporate vital elements of effective content marketing to improve your ROI. read more