Editorial Articles

A New Editorial Process

In 2012, we are changing the way that we create editorial, in order to provide a more optimal user experience to laboratory professionals.

Our editorial is:

  • Focused on Scientists and Researchers
    We conducted a major readership survey online and at Pittcon® 2011 generating over 1,000 responses. We learned about what topics and trends our readers consider most timely and useful, and what types of articles and features they like to read. We use this information to develop our editorial calendar.
  • Fueled by Current Market Needs
    We use online data from our websites and Google search volumes to pinpoint specific topics and interests that are most relevant to our audience and have the greatest utility. We use this information to deliver content that scientists want and need the most.
  • Written by Scientists and Industry Experts
    Going forward, our editorial will be assigned and then independently written by scientists and industry experts. We will still accept a limited number of submissions —but only those that meet our updated editorial guidelines and standards for topics, quality, and value to our readers.
  • Matched to Related Products
    All editorial will be matched with related products online, allowing our readers to better connect with you when they are already learning about your type of product

View Labcompare Example
View American Laboratory Example
2012 Editorial Calendar

Text Specifications

Word Count

500 words

Subject

Editorial product description detailing technology, application, specifications, etc. The text should focus on one product.

Restrictions

Text should be no more than one paragraph and should not include bullets or lists. No HTML formatting is allowed besides bold or italics, both of which should be kept to a minimum. NOTE: Please do not include any advertising or promotional type.

URL

Active link to product on vendor site or product listing on Labcompare

File Format

MS Word document or e-mail

Image Specifications

Content

Product image

Dimensions

400 pixels (width) x 300 pixels (height) NOTE: Labcompare will resize image.

File Format

Vector, .psd, .jpg or .tif recommended; .gif accepted

Deadline (for all editorial articles)

All campaigns (new or existing): Seven business days prior to start date. Any image not conforming to the specifications above will not be placed online and will result in delayed start dates.

Submissions (for all editorial articles)

Please send an e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats

Production Schedule

The deadline for all campaigns (new or existing) is seven business days prior to start date. Any image not conforming to specifications will not be placed online and will result in delayed start dates. Submissions for all editorial articles are by e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats.

Related Products Include

  • Image
  • Product name
  • First 50 characters of product description
  • Link to your product listing
Editorial Articles