Our full-sized, Flash-based ads allow for full-motion graphics and interactive features, guaranteeing response. Wide Skyscraper ads appear on all Labcompare product pages. Format is IAB standard.
Ad Formats
Labcompare accepts ads in the following formats: Flash, GIF and third-party (HTML Embed) ads. As well as
the general guidelines stated above, please follow these specifications for different ad formats:
Flash Ads
Flash ads on Labcompare must target Flash Player 8 (ActionScript 2.0) or lower. The Flash file must have a button that covers the entire area of the ad, on the topmost layer. Use the getURL method on the button to open your link. Within the function, replace your URL string with the clickTAG variable, as in one of the following examples:
//Standard script placed directly on the button
on (release)
{
getURL(clickTAG, “_blank”);
}
//Script for buttons nested within other movie clips:
on (release)
{
getURL(_level0.clickTAG, “_blank”);
}
//An optional script which ensures the URL is absolute before opening:
on (release)
{
if (clickTAG.substr(0,5) == “http:”)
{
getURL(clickTAG, “_blank”);
}
}
//Frame script option for a sample button named: “myButton”:
myButton.onRelease = function ()
{
getURL(clickTAG, “_blank”);
}
Notes:
-
The clickTAG variable is case-sensitive and is not enclosed in quotes (not a string)
-
Target should always be “_blank” (link will open a new window)
-
Send the compiled SWF file to Labcompare, along with the URL to where you wish to link
GIF Ads
GIFs, both static and animated, are accepted if they follow the general guidelines stated in the beginning of this
document. For click-tracking, simply tell your representative what URL to where you wish to link.
Third Party Ad Formats
Numerous vendors (Eyeblaster, DoubleClick, etc.) offer sophisticated ad creation, distribution and tracking.
Generally, placing these ads on our sites involves giving your representative HTML embed code or access to
your account to generate this code.
In addition, these vendors may offer additional tools for customer engagement. Please follow these
specifications when using these vendor tools to create a Labcompare ad:
Polite Download
“Polite” download is a technique in which a larger Flash ad is downloaded after the initial page load, replacing the smaller initial file. The technique is an effective way to run a sophisticated ad without breaking user experience. Labcompare will accept a maximum file size of 80k for polite download. In other words, the final file can be double our normal limit for most ads.
Rich Media
Defining “Rich Media” is a moving target as it’s a relative term meaning advertising that offers richer interactivity than what is commonplace on the Web today. Some examples include ads that expand/retract over the page, ads containing video or audio, or ads that are interactive games. Please make a special inquiry if you plan to create these types of ads.
Disclaimer
All third party ads are subject to approval. Please contact your representative for currently accepted networks and procedures.