Notice higher clickthroughs, better branding, and more consumer interaction with successful rich media advertising. Medium Rectangle ads can appear throughout both American Laboratory and Labcompare websites guaranteeing laboratory professionals see your message. Format is a new IAB standard.
Ad Formats
Labcompare accepts ads in the following formats: Flash, GIF and
third-party (HTML Embed) ads. As well as
the general guidelines stated above, please follow these
specifications for different ad formats:
Flash Ads
Flash ads on Labcompare must target Flash Player 8 (ActionScript
2.0) or lower. The Flash file must have a button that covers the entire area of the ad, on the topmost layer. Use the getURL
method on the button to open your link. Within the function, replace your URL string with the clickTAG variable, as in one of the
following examples:
//Standard script placed directly on the button
on (release)
{
getURL(clickTAG, “_blank”);
}
//Script for buttons nested within other movie
clips:
on (release)
{
getURL(_level0.clickTAG, “_blank”);
}
//An optional script which ensures the URL is absolute
before opening:
on (release)
{
if (clickTAG.substr(0,5) == “http:”)
{
getURL(clickTAG, “_blank”);
}
}
//Frame script option for a sample button named:
“myButton”:
myButton.onRelease = function ()
{
getURL(clickTAG, “_blank”);
}
Notes:
-
The clickTAG variable is case-sensitive and is not enclosed
in quotes (not a string)
-
Target should always be “_blank” (link will open a new
window)
-
Send the compiled SWF file to Labcompare, along with the URL
to where you wish to link
GIF Ads
GIFs, both static and animated, are accepted if they follow the
general guidelines stated in the beginning of this
document. For click-tracking, simply tell your representative
what URL to where you wish to link.
Third Party Ad Formats
Numerous vendors (Eyeblaster, DoubleClick, etc.) offer
sophisticated ad creation, distribution and tracking.
Generally, placing these ads on our sites involves giving your
representative HTML embed code or access to
your account to generate this code.
In addition, these vendors may offer additional tools for
customer engagement. Please follow these
specifications when using these vendor tools to create a
Labcompare ad:
Polite Download
“Polite” download is a technique in which a larger
Flash ad is downloaded after the initial page load, replacing the smaller initial file. The technique is an effective way to run
a sophisticated ad without breaking user experience. Labcompare will accept a maximum file size of 80k for polite download. In
other words, the final file can be double our normal limit for most ads.
Rich Media
Defining “Rich Media” is a moving target as it’s a
relative term meaning advertising that offers richer interactivity than what is commonplace on the Web today. Some examples
include ads that expand/retract over the page, ads containing video or audio, or ads that are interactive games. Please make a
special inquiry if you plan to create these types of ads.
Disclaimer
All third party ads are subject to approval. Please contact your
representative for currently accepted networks and procedures.